Your privacy is important to us. It is important that you are familiar with the lengths we go to, to protect your privacy. We understand that all things 'data' can be a little boring to digest, so we'll keep it simple and human. This policy explains how we get and store your personal information, what we do with it, why we do it and how your privacy is protected.


You have the right to be informed about how your personal information is being used by companies and to access the personal information we have about you.

How do Personalitee get my info?

Most of the information you, the customer, provide us happens when you engage with our brand (browsing the store, making purchases, registering for an account, taking out a service subscription or membership, sign up to recieve promotional content).

We may also receive information from you if you enter into any competitions, participate in any feedback questionnaires regarding your shopping experience with us, or from any communication, you may have with our customer care team.


What personal info do Personalitee collect?

When creating and registering an account, you may provide us with personal information including, your name, email address, delivery addresses, contact number, payment details, date of birth, and other general marketing preferences. 

We also collect information about genders, product selections and preferences, referring website Unifrom Resource Locators ("URLs"), Internet Protocol ("IP") addresses, details of your interactins with us by phone/online, items viewed or added to your basket, products you show interest in, web pages you visit, and how and when you contact us.

When required by the law, copies of documents (such as a passport or driver's licence provide to us to prove age or identity which includes details as to name, address, date of birth, gender, nationality and facial image.



What does Personalitee do with my info? 

When you use our website or services, we automatically collect and store certain information in our server logs. We use personal data to fulfil product orders, perform our service contracts, enable order status tracking, and send relevant promotional content which we think you'll love, via email, text, or post. We collect personal information in a few ways, some information you provide directly to us and others we may get from your device, depending on your personalised device settings. This information can include details of what you search for, your internet protocol address (IP), device information such as operating system, browser language, and date/time of any requests you make.

When our customers place orders, we collect and store their name, e-mail addresses, billing addresses, delivery addresses, telephone numbers, product selections, order numbers, payment detials via our website. We collect IP addresses and other data to support our market research and understand the interests of our vistors. 

All of this supports us in our mission to improve our products and services, routinely. For example, if we learn that we have lots of international friends, we will know to translate our site to better serve them. Or if we learn that our customers need certain sizes, we can personalise their experience so they can easily see the products that are available in their preference (after all, shopping should be fun and stress-free).

If you wish to change how we use your data including opting out of recieiving promotional content, you can easily do this by following the steps in the "What are my rights?" section below.

What do Personalitee use my personal information? 

Our primary goal in collecting personal information is to provide our visitors a quality, personalised experience and to improve the way we design and offer new products such as to project trends and optimise product development.


We use the personal information we collect on the basis of our need to process product orders and perform the services under our contracts, particularly to: process any orders and payments that you make by using our website; respond to your queries, refund requests and complaints, and to keep a record of these to inform any future communication with us and to demonstrate how we communicate with you. We do this as required by our contractual and legal obligations to you, and our legitimate interests in providing you with the best service and understanding how we can improve our services based on your experience. 


We collect personal information to protect our business and your account from illegal activities, such as maintaining security safeguards on your account and monitoring your browsing activity to identify and resolve problems.


We also use it to send you relevant, relevant, personalsied communications by email, text and post in relation to updates, offers, services, and products. We'll do this on the basis of our legitimate business interests and you are free to opt out of hearing from us at any time by following the steps in the "What are my rights?" section below.

How does the law protect my privacy? 


Beyond our commitments as explained in this Privacy Policy, your privacy is also protected by law.

Data Protection laws allow us to use persocal information only if we have a proper reason for doing so. The proper reasons the law permits are when we have received your consent, or need to to fulfil our contracts, or need to fulfil our legal duties, or have a legitamate interest that the law recognises.

This explains all the ways that we may use your personal information, and the reasons a to why we do so. It also explains the ways in which it applies and the legitamte interests served when doing so.

How do Personalitee protect my personal info? 

We continuously work to treat your data with the greatest care and to take all appropriate steps to protect it.

We build our systems with Privacy by Design principles in mind, and do not store card details or sensitive personal information on our servers. The customer data we do collect is stored in a password protected area and protected against unauthorised access by physical and technical security measures.


Personal profile data is stored in a password protected database on this server, which is itself protected with access permissions. User passwords are encrypted with modern non-reversible encryption methods. Transactions take place over a secure encrypted connection. Server software and security updates are installed automatically at a data centre run by insured hosting professionals.

Do Personalitee share my personal info with anyone? 


We take the protection of our customer's data very seriously. With this in mind, we want to assure you that Personalitee does not and will not sell or distribute any of your personal data to untrusted third parties.

We collaborate with certain trusted, third-party service providers who assist us in providing our products and services and developing our markets. This includes the use of cookies to identify customers, the type of devices they're engaging with us from, and their actions. Whenever we transfer personal information to third parties, we only provide the information they need to perform their services, and they are only permitted by contract to use the data for the purposes set out in this privacy policy.


We want to also note that, if any police force, regulatory body or other public authority lawfully requests us to provide personal information we may comply with that request without being obliged to inform you.

Other third parties will not receive your personal, identifiable information. Want more info on cookies? Please get in touch with us at


My rights are important too - what are they? 

You have the right to request:

  • Confirmation of our processing, access to or correction of the personal data we hold about you. If you have a user account with us, you may confirm our processing, and access, update or correct your personal information by accessing and amending your profile entries in your user account dashboard. You can also ask us to confirm our processing of or provide you a copy of your information by contacting us at and to correct or amend information.

  •  That we stop using your personal data for marketing or our other legitimate interests. You have the right and ability to opt out of our using of your personal data for some or all of the applicable activity. You can do this by using the link we provide in any marketing communication we send to you, at the bottom of emails, using the link on postcards, or by navigating to communication preferences in your settings when you are logged in.

  • That we stop using your personal data for any reason for which you have given us your consent. If we are using your information based on your consent, you have the right to change your mind at any time and withdraw that consent. You can do this by using the link we provide in any marketing communication we send to you, at the bottom of emails, using the link on postcards, or by navigating to communication preferences in your settings when you are logged in.

  • A copy of any information about you that we hold about you at any time, and also to have that information corrected if it is inaccurate.


How long do Personalitee keep my info? 

By design we minimise the length of time we keep information with end-of-life-cycle algorithms, and we will keep your information for as long as is necessary to provide the services or products we have agreed provide, to carry out any of the purposes set out in this Privacy Policy, and to comply with applicable legislation, and any applicable orders of regulatory bodies or courts.

How do Personalitee use Cookies? 

A cookie is a small data text file which a Website stores on your device's hard drive (if your Web browser permits) that can later be retrieved to identify you to us. When you use our site we will store cookies on your device in order to facilitate and customise your use of our site.

We use two types of cookies:

Session cookies: These are temporary cookies that remain in the cookie file of your browser until you leave the website, allowing you to carry information across pages of our website and avoid having to re-enter information. They also allow us to compile statistics that enable us to understand how users use our website and to improve the structure of our website (i.e. which items you added to cart, in what colour and what size).

Persistent cookies: These remain in the cookie file of your browser for much longer (though the duration will depend on the lifetime of the specific cookie), and enable us to make your use of the site easier, allow you to retrieve an earlier shopping cart, make the site run more smoothly and help us to maintain site security. These cookies are also used to show you relevant/personalised marketing content or to display targeted advertising and/or share this data with third parties for the same purpose.

You are given the option when interacting with the site, whether to allow cookies or decline. You have the ability to accept or decline cookies by modifying the settings in your browser. However, you may not be able to use all the interactive features of our site if cookies are disabled. You can easily delete any cookies that have been installed in the cookie folder of your browser. You can find out more about our use of cookies by contacting us the customer care team.

Contact us

Questions regarding this Policy should be directed to our customer care team. You can contact them at

If you feel that we have not properly responded to a request you have made to us regarding our use of your personal data, or that we have not handled your data correctly, you have the right to lodge a complaint with the Information Commissioner’s Office.

You can contact them by calling 0303 123 1113, or by going online to This opens in a new window. Please that note we can't be responsible for the content of their and other external websites.

If you are based outside the UK, you have the right to make your complaint with the relevant data protection regulator in your country of residence. Please get in touch if you require appropriate signo-posting.

Privacy Policy Changes

We may change, modify, add or remove portions of this Privacy Policy at any time, and any changes will become effective immediately. Any of such changes will be reflected in this online document - so that you will always keep up to date with what information we gather, how we might use that information and to whom we will disclose it.

© Personalitee, 2021 all rights reserved.

Last updated: [19 September 2021]